Toyota Recalls

Toyota Ad Campaign Urges Drivers to Spend an Hour to Save a Life

PLANO, Texas, Sept. 28, 2017 – In an ongoing effort to drive awareness around the Takata airbag inflator recall, Toyota is launching a new, multi-channel ad campaign in three priority markets, including Dallas, Los Angeles and Miami. The “In about an hour” campaign urges drivers to take an hour out of their day to get their airbag repaired.
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Toyota's Collaborative Safety Research Center Launches New Research Tracks to Study Autonomous and Connected Vehicle Technologies

ANN ARBOR, Mich., Aug. 02, 2017 – Toyota’s Collaborative Safety Research Center (CSRC) today announced a sweeping set of new research programs studying the opportunities and addressing the challenges of emerging vehicle technologies. The eleven projects, launched in partnership with eight leading research institutions in North America, mark the first projects launched under CSRC Next, the Center’s new five-year program that continues to support a safer transition to the future of mobility.
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Toyota's Collaborative Safety Research Center (CSRC) Launches CSRC Next to Study Autonomous and Connected Vehicle Technologies

ANN ARBOR, Mich. (May 31, 2017) – Toyota’s Collaborative Safety Research Center (CSRC) today formally launched the next phase of its research mission, celebrating the successful conclusion of its first five years of auto safety research. The new research effort, named CSRC Next, will focus on the challenges and opportunities of autonomous and connected vehicle technologies over the next decade.
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