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News Straight From Toyota


Toyota Motor Sales Posts 13.3 Percent Increase in February

TORRANCE, Calif. (March 3, 2015) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported February 2015 sales of 180,467, an increase of 13.3 percent from February 2014 on a volume basis.  With the same amount of selling days in February 2015 and 2014, sales were up 13.3 percent on a daily selling rate (DSR) basis. 


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Toyota Sienna Van and RAV4 Compact SUV: All-Wheel-Drive Cures for the Winter Blues

TORRANCE, Calif. (March 2, 2015) – Through ice and snow, Toyota continues to go places. Long, harsh winters can be a bit more bearable when drivers of family haulers ride into spring with the added capability and peace of mind that an all-wheel-drive (AWD) vehicle provides.    

Recently, the Toyota Sienna and RAV4, both with available AWD, along with some leading competitors in their respective segments, completed certified testing in snow and ice conditions by notable third-party organization AMCI. The certified tests revealed the Sienna minivan and RAV4 compact SUV performed significantly better in the areas of acceleration, traction, and handling on snowy and icy road conditions when equipped with AWD. In fact, the certified testing results showed the Sienna AWD performed substantially better than other front-wheel-drive competitors in its segment and equal cornering performance on both ice and snow as a competing popular mid-size SUV equipped with four-wheel-drive!   


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Park24 and Toyota to Trial i-ROAD Sharing Service in Central Tokyo

Tokyo, Feb. 25, 2015 -- Starting in April, Park24 Co., Ltd. and Toyota Motor Corporation will trial a car sharing service in central Tokyo using the Toyota i-ROAD, an ultra-compact three-wheeled electric vehicle. The i-ROAD, designed for flexibility and ease of use, will be paired with Park24's "Times Car Plus" service, which allows members to use share cars at any time of day or night. The trial will also incorporate elements from Toyota's "Ha:mo" optimized urban transport system.


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U.S. Winners of Toyota Dream Car Art Contest Announced

TORRANCE, Calif. (February 24, 2015) – Toyota announces the 2015 U.S. Winners of the annual Toyota Dream Car Art Contest presented globally. The nine U.S. Winners will receive an iPad Mini and an award certificate. Their artwork now advances to represent the U.S. as the nation’s World Contest Semi-Finalists to compete among entrants from over 80 countries. In August 2015, the top 30 young artists selected worldwide will win an all-expenses-paid trip to Toyota City, Japan, and participate in the World Contest awards ceremony, which includes a tour of a Toyota manufacturing plant.


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How the Future is Made: Behind the Scenes of Toyota Mirai Production

In November 2014, Toyota Motor Corporation ushered in the future with the launch of the Toyota “Mirai” fuel cell sedan, followed by the Japan start of sales one month later. Today, Toyota held a production ceremony to mark the milestone of a new age of vehicles at its Motomachi Plant in Toyota City, Japan.


 


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Amy Purdy to Pace Daytona 500 In Bold, New Toyota Camry

DAYTONA BEACH, Fla. (Feb. 18, 2015) -- Toyota Motor Sales (TMS) U.S.A., Inc. and Daytona International Speedway today announced that ‘Dancing With the Stars’ finalist and Paralympics bronze medalist Amy Purdy will serve as the official pace car driver for the 2015 Daytona 500 on Sunday, Feb. 22.


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Toyota Engineers Back on the Rally Circuit

YORK TOWNSHIP, Mich. (Feb. 17, 2015) – Hot on the heels of President Akio Toyoda’s announcement that the automaker will be returning to the World Rally Championship (WRC), the Toyota Technical Center Rally Team (TTCRT) is racing headlong into the 2015 season, doubling their Rally-America appearances and adding depth to their stable of drivers, crew and support team.
 


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