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News Straight From Toyota


With 8 Million Units Sold, Toyota Proves Hybrids Have Staying Power

Toyota City, Japan (August 21, 2015) — Toyota Chairman Takeshi Uchiyamada likes to tell the story of how his team couldn’t get the first Prius prototype to move for 49 days. According to him, “We had no idea what was wrong, so we worked late every night trying to figure it out. We finally got it to move around Christmas time, but it only went 500 meters!”


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Toyota Mirai Sips a Summer Classic in 'Fueled by Lemonade'

TORRANCE, Calif. (August 20, 2015) –  Don’t pour out that lemonade. Toyota and comedian Nikki Glaser have taken a humorous look at a potential fuel source – discarded lemonade from kids' lemonade stands. And the lemonade stand business is tough out there.


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2016 Toyota Land Cruiser: A Luxurious Bridge Between Civilization and Adventure

How do you improve ultimate? The Toyota Land Cruiser has long been the brand’s ultimate-capability, ultimate-luxury SUV, and for 2016 Toyota is ratcheting up the meaning of that term. New exterior and interior design features are the obvious changes made to the 2016 Land Cruiser, while new safety technology, a major drivetrain upgrade and enhanced multimedia features make this makeover far more than metal-skin deep.


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Loving Science, Technology, Engineering and Math Reaps Big Rewards – Ninth Annual Lexus Eco Challenge Kicks off With a Chance to Win $500,000 in Grants and Scholarships

TORRANCE, Calif., Aug. 17, 2015 –Students with a passion for science, technology, engineering and math are a breath of fresh air!  And the Lexus Eco Challenge is an excellent opportunity for middle and high school students across the U.S. to help clean the air, water, and land in their neighborhoods and beyond. 


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The All-New 2016 Toyota Tacoma Mid-Size Pickup is Ready to Rock on ... and Off-Road

The Tacoma Dynasty rolls on! Rebuilt inside and out with an all-new powertrain and enhanced suspension tuning, America’s best-selling mid-size pickup for ten years running retains its throne on the mountaintop for dirt stomping adventurers. For decades, Toyota truck owners have come to expect the toughest, most durable pickup in the segment. The all-new Tacoma carries on a legacy of off-road victories and over seven million compact and mid-size Toyota trucks sold since 1964. It is, inside and out, the best Tacoma ever. 


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The General (Manager)

Over a 33-year career, Toyota Division Group Vice President and General Manager Bill Fay has seen and done just about everything. But what lessons has he learned about life, professionalism and people?
 


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